Do You Know the Best Way to Know What Your Customers Really Think ?

Many studies have shown, that customers DO NOT like to be called about their experience with a company they have done business with.

So why do all the major CSI Providers use call centers and call your customers ?

OR ...  they also DO NOT like to be "coached" into what to rate their experience at the time of delivery as well, and as a result often do not participate in the survey at all.

So why do service providers do this ? What value is your Customer's Input if you have already told them what to day ?